012012
Studio roots
Shipping sites clients use daily.
About · Est. 2012
Rigor, taste, and a decade of shipped work.
We're a small studio with a computer-science backbone — detail oriented, client serious, allergic to generic.
2012
Founded
Toronto
Based in
M.I.T.
CS foundation
Founder lens
Asma Ali — creative direction & engineering judgment
The through-line of our work is deep active listening: to goals, to users, and to what the digital medium rewards today. We structure digital problems the way we were trained — then we design and build so the final result feels completely effortless and cinematic on the surface.
— Asma
Education
A rigorous computer science foundation from M.I.T. — structure and elegance that shows up in every single line of code we write today.
Timeline
Milestones, not vanity metrics.
Fourteen years of shipping — each era sharpened what we optimize for today.
022015
Full-service
Design, dev, and marketing under one roof.
032018
Performance era
Core Web Vitals before they had a billboard.
042026
Cinematic craft
Editorial motion, immersive 3D, measurable outcomes.
Interactive model
Explore our Technology Tree
Click on the nodes of our interactive stack tree to discover how we leverage each primitive to architect production-grade visual solutions.
Values
What we optimize for.
Principle 01
Listen first
Goals and taste before trends. We dive deep into your target audience and core mechanics first.
Principle 02
Ship responsibly
Accessible, fast, maintainable. Every element is tested for keyboard navigation, screen readers, and speed.
Principle 03
Stay curious
Tools and libraries change; clarity and engineering judgment do not. We stay ahead of the technical curve.
Tools & craft
Next.jsReactTypeScriptTailwind CSSFigmaGSAPAnalyticsSEOContent
The next chapter
Like how we think?
Put us to work.
Fourteen years in, we still read every note ourselves — and reply within one business day.